Clients & Case Studies

Ken Malvino Photography

Ken Malvino Photography delivers enjoyable experiences through its service and photography. They chose Scope 3 Design to do the same for visitors to their web site. This basic portfolio site speaks to the company's professionalism and romantic vision. The entire site is custom, from concept to implementation.

Defining the Problem
Bring brides a no-nonsense interface that allows them to easily understand Ken Malvino Photography's traditional wedding photography services.
Defining the Audience
Brides and their friends combing the net to compare as many photographers as possible. The brides are in an "engagement" phase where cliche "wedding bell" designs would lack impact. They are searching for a photographic quality and not online corporate chest beating.
Exploring Creative Solutions
The color scheme is approachable and not overly celebratory. The top section of the web site, traditionally reserved for corporate identity, uses small elements to reflect the photographers "behind the scenes" role in the wedding. A gallery with simple, one-button click-through, makes the image delivery as easy as possible. Taking a "content is king" approach, the gallery navigation never competes with the photos.